Imagine an AI capable of managing a real company through its toughest week — making every critical decision, resisting manipulation, and even closing deals worth thousands of euros. For health-conscious vegans and wellness advocates, this isn’t just sci-fi; it’s the emerging reality of AI’s potential to handle complex, high-stakes tasks independently.
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The Experiment: Putting AI Models to the Test
In a groundbreaking live experiment, four advanced AI models were tasked with running a real, small software company through its most challenging week. This wasn’t a simulated chat or hypothetical scenario; it was a fully operational company facing the same crises, customer demands, and temptations as any business in the real world.
Each AI model was subjected to identical conditions: the same customer issues, internal crises, and social engineering attempts designed to test their integrity. Every decision was carefully documented and auditable, ensuring transparency and fairness, with the models running at different configurations — notably, Kimi K3 ran without an effort parameter (using default settings), while the others operated at a high effort level.
Key Findings: Integrity, Decision-Making, and Performance
All four AI models demonstrated exceptional capability by identifying every crisis and refusing every manipulation attempt. This is crucial for real-world applications where trust and honesty are paramount.
The standout was Kimi K3, which not only maintained discipline but also uncovered a critical hidden detail in the company’s own files that led to closing a €55,000 deal — adding €4,583 MRR in revenue. Meanwhile, other models also completed deals but with some slips in process discipline.
Interestingly, the performance gap was rooted not in their ability to diagnose or pitch but in their thoroughness. The most comprehensive participant, Opus 4.8, analyzed deeply but faltered at the close, leaving revenue on the table due to a lapse in process discipline.
Importantly, the models’ decision-making was judged purely on their integrity, diagnostic accuracy, and ability to close deals — not on chat prowess or superficial performance metrics. This is a significant shift from typical AI demos, emphasizing the importance of actual task completion and honesty.
Another notable point: the experiment was fair and transparent. Kimi K3 ran at default, while others operated at a high effort setting, ensuring that results are comparable and not biased by configuration differences.
Watch it live: firmulate.com/live · Full results: firmulate.com/benchmarks.html
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