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Mark Mastrov and 24 Hour Fitness are developing Founders Club, a premium gym concept planned for Summerlin, Nevada. The reported $10 million, 45,000-square-foot club is expected to open early next year, with pre-opening memberships priced at $59.99 to $99.99 a month. Its offerings include extensive strength equipment, recovery services, a medical spa and social programming.
Mark Mastrov and 24 Hour Fitness are developing Founders Club, a premium gym planned for Summerlin in the Las Vegas area, combining strength training and group classes with recovery services, a medical spa and social programming. The reported $10 million, 45,000-square-foot club is expected to open early next year, with pre-opening memberships listed at $59.99 to $99.99 per month.
Located at 9200 W. Sahara Ave., Founders Club is planned to include about 25,000 square feet for free weights and strength equipment, including 12 lifting platforms. The design also calls for a turf area for functional training, a glute and lower-body zone, a posing room, and cardio and selectorized-weight areas. Group classes are expected to include Pilates, yoga, Zumba and Les Mills’ Bodypump.
A recovery lounge is slated to include hyperbaric chambers, red-light saunas, massage chairs, pelvic-floor chairs and cold-therapy wave chairs, as well as a large sauna and a cold room. The club is also planned to have a medical spa offering IV therapy, a juice bar and a social cafe with lounge seating and tables intended for members who want to work or spend time at the site.
Other features described in the announcement include a DJ booth and 100-inch televisions around the club. Planned community programming includes morning coffee sessions, run clubs and recovery nights. The stated monthly range is for pre-opening memberships; the source report does not specify what each tier includes or whether those prices will continue after opening.
A New Test for 24 Hour Fitness
Founders Club is a new format for 24 Hour Fitness, combining a broad range of training equipment with amenities more commonly associated with premium health and fitness clubs. Its planned prices provide a point of comparison: pre-opening rates start at $59.99 per month, while the concept includes recovery equipment, a medical spa and social areas. The club’s eventual membership levels and included services will determine how that comparison works in practice.
The launch also offers a public test of Mastrov’s approach as he returns to the company he founded. For members, the immediate questions are practical: whether the club opens on schedule, how crowded its strength floor becomes, and whether its extensive amenities are accessible at the advertised membership rates. The announcement outlines the concept, but it does not establish how members will use the facility or how the business will perform.
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Mastrov’s Return to the Gym Chain
Founders Club is the first new concept Mastrov has announced since reacquiring 24 Hour Fitness in January with private equity firm LongRange Capital. He became interim chief executive in August after Karl Sanft’s departure. The chain is smaller than it was at its peak: Athletech News reported it has roughly 240 clubs, compared with 420 at its height.
The concept is part of a wider investment effort at the chain. 24 Hour Fitness said it was spending more than $100 million on upgrades at select clubs, including larger strength floors, additions to its Recovery24 offerings and a budget-friendly Reformer24 Pilates program. Founders Club is a separate new concept in the company’s orbit; the source report does not say whether its full package will be replicated across existing locations.
Summerlin is already home to several fitness operators, including Life Time, Orangetheory, Circuit Fitness, Kilo Club and Powerhouse Gym. Athletech News also reported planned openings in the area by Pvolve and Mark Wahlberg’s Municipal Gym, placing Founders Club in a market with other fitness and recovery-focused offerings.
“This location and facility in Las Vegas is something special.”
— Mark Mastrov, as quoted by Athletech News
Prices, Services and Opening Details
The source report gives an expected opening of early next year, but does not provide a specific date or confirm a construction or opening milestone. The listed $59.99-to-$99.99 monthly range applies to pre-opening memberships; the number of membership tiers, services included in each, and prices after opening are not specified.
It is also not clear whether the recovery lounge, medical spa and IV therapy will require extra fees, reservations or separate eligibility rules. The announcement describes planned features and programming, but does not establish that every listed service will be available at launch. No operating details, staffing plans or performance targets for the new concept were provided in the source report.
Memberships Before Opening
According to Athletech News, Founders Club memberships are expected to become available in November, ahead of the planned opening early next year. Prospective members can use the pre-opening period to learn which services are included at each price and whether additional charges apply.
The next concrete milestones are further membership details and confirmation of the club’s opening schedule. Until those are announced, the facility’s full operating offer and final launch date remain unconfirmed.
Key Questions
Where will Founders Club be located?
The planned club is at 9200 W. Sahara Ave. in Summerlin, in the Las Vegas area.
When is Founders Club expected to open?
The source report says it is expected to open early next year. It does not give a specific opening day.
How much will membership cost?
Reported pre-opening membership prices range from $59.99 to $99.99 per month. The available information does not explain the differences between tiers or confirm post-opening prices.
What facilities and services are planned?
Plans include a large strength-training floor, group fitness classes, a recovery lounge, a medical spa offering IV therapy, a juice bar and cafe, and social programming. The source report does not specify whether every service will be available at opening or included in membership.
Is Founders Club replacing existing 24 Hour Fitness locations?
The announcement describes Founders Club as a new premium concept under the 24 Hour Fitness banner. It does not say that existing clubs will be replaced or that the concept will expand to other locations.
Source: athletechnews.com
