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Anew is expanding its U.S. wellness-market business with American-sourced spring water, U.S. bottle manufacturing and distribution plans across retail, hospitality and fitness. The company has published laboratory results for specific water and bottle samples, including a test that found no microplastics in one sample within the method’s detection limits.
New Zealand-founded water brand Anew is expanding in the U.S. with American-sourced spring water and domestic manufacturing of its reusable, plant-based bottles, while publishing laboratory test documents to support its marketing claims. The company is seeking distribution through retail, hospitality, wellness and fitness businesses; its test results apply to the particular samples and substances analyzed, not every bottle or all possible contaminants.
Anew says its U.S. water comes from a protected underground artesian aquifer and is bottled without reverse osmosis or artificial remineralization. The company says U.S. bottle manufacturing began in October 2026. It describes the bottle and cap as plant-based, lightweight and dishwasher-safe for repeated refilling.
The company’s microplastics evidence comes from a single water sample. Anew said bottles filled in New Zealand traveled by sea to Los Angeles without climate control, were trucked to Las Vegas and remained in storage for 2.5 months before being sent to EMSL Analytical. The procedure was intended to represent conditions bottles might encounter before reaching consumers.
EMSL’s report, dated May 5, 2025, found no microplastics detected in the submitted sample within the limits of the method used. The analysis used microscopy and Fourier transform infrared spectroscopy and referenced ISO 24187:2023 and other analytical guidance. Anew has also published a water-testing report that found no detections among 14 PFAS compounds analyzed under EPA Method 537.1. A company-prepared summary of SGS testing reports no BPA or BPS detected in the bottle bodies tested.
Testing Supports a Market Expansion
Anew is making product testing part of its effort to win U.S. customers and business partners in a market where consumers and retailers are paying attention to both water quality and packaging. Publishing reports gives buyers information they can inspect, while the company’s plant-based reusable bottle is central to its attempt to distinguish its product from conventional bottled water.
The results should be read within their stated scope. The microplastics finding is from one submitted sample, and a non-detection does not establish that every bottle is free of particles. The PFAS report covers 14 specified compounds, while the BPA and BPS summary concerns bottle bodies tested. Those results do not establish the absence of substances outside the analyses or in all future production.
That distinction matters as Anew increases its domestic presence. Its U.S. sourcing and manufacturing may support expansion into more venues, but the available test documents describe limited samples and methods rather than broad guarantees about the entire product line.
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Anew’s U.S. Rollout and Test Basis
Anew is positioning the expansion around two linked changes: a U.S. water source and bottle manufacturing in the United States. The company lists Bristol Farms, Lassens, HUME, Pop Up Grocer and The Shelf as stockists, and says its products are also available at select hotels and Pilates studios and through its U.S. website. The report does not provide sales figures or a timetable for reaching additional outlets.
The company’s test approach follows heightened attention to plastic particles in drinking water. In April 2026, the Environmental Protection Agency included microplastics in its draft Sixth Contaminant Candidate List, which identifies contaminants for possible consideration in future drinking-water regulatory decisions. The listing does not set a federal drinking-water limit.
A 2024 study in Proceedings of the National Academy of Sciences reported an average of about 240,000 plastic particles per liter across samples from three bottled-water brands; about 90% were nanoplastics. Those findings used a different analytical technique and are not directly comparable with Anew’s microplastics test. Anew’s reported test does not establish whether nanoplastics were present.
Limits of the Published Results
The published microplastics result concerns one sample, and the report’s detection limits constrain what it can show. The available material does not establish how results might vary across production batches, water sources or storage conditions. It also does not show whether the test assessed nanoplastics, which are smaller particles measured using different techniques.
The other results are similarly bounded: the PFAS analysis covered 14 compounds, and the BPA and BPS statement is a company-prepared summary of SGS testing on bottle bodies. The source material does not provide further detail on the number of samples for those tests or whether other bottle components were included. Anew’s broader claims therefore should not be read as a finding that all possible contaminants are absent.
It is also not clear how quickly the company plans to expand U.S. distribution, what volumes its domestic production can support or whether additional independent tests will be published. EPA’s draft listing does not itself establish a federal limit for microplastics in drinking water.
Distribution and Further Testing
Anew says it is pursuing U.S. distribution through retail, hospitality, wellness and fitness outlets, with products currently listed at named retailers, select hotels and Pilates studios, and on its website. The company has not announced a specific schedule for further retail additions or provided production targets for its U.S. manufacturing.
For customers and potential partners, the next developments to watch are the breadth of the rollout and whether Anew releases additional test reports with information on sample counts, production batches and the scope of each analysis. The company’s present documents provide results for specified tests and samples; any broader conclusion will depend on additional evidence.
Key Questions
What is Anew announcing?
Anew is expanding its U.S. business with American-sourced spring water and domestic bottle manufacturing, while seeking distribution across retail, hospitality, wellness and fitness venues.
Did the test find microplastics in Anew’s water?
EMSL’s report found no microplastics in the single submitted sample within the method’s detection limits. The result does not establish that every bottle is free of microplastics.
Does the result cover nanoplastics?
The source material says Anew’s microplastics test does not establish the absence of nanoplastics. Nanoplastics were measured using a different technique in the cited 2024 study.
What did Anew’s other published tests report?
Anew’s water-testing report showed no detections among 14 PFAS compounds analyzed under EPA Method 537.1. A company-prepared summary of SGS testing reported no BPA or BPS detected in the bottle bodies tested. Both findings apply to the samples and substances covered by those tests.
Where can U.S. customers find Anew products?
Anew lists Bristol Farms, Lassens, HUME, Pop Up Grocer and The Shelf as stockists, along with select hotels and Pilates studios. Products are also available through the company’s U.S. website.
Source: athletechnews.com
