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Strong Pilates says it is targeting 20 new UK studio openings in 2027, following seven openings in 2026 that brought its UK network to 15. A Nine Elms studio is confirmed for early 2027; other locations are still being explored or planned.
Strong Pilates plans to open 20 new studios in the UK in 2027, the Australian-born fitness franchise said, after opening seven UK locations so far in 2026 and raising its domestic network to 15 studios. The expansion would extend the company’s reach across London, the South East and other major UK cities, although only one 2027 site has been confirmed so far.
The company’s UK footprint has grown from eight studios at the end of 2025 to 15 in 2026. Recent openings include sites in Brighton, Hackney and Kingston. Strong Pilates also has additional studios planned for Maidenhead and Harpenden in the coming months, according to Athletech News.
A location in London’s Nine Elms neighborhood is confirmed for early 2027. Franchisees are exploring possible sites in West Hampstead, St Albans, White City and Richmond, but those locations are not presented as confirmed openings. The company’s target of 20 new UK studios is an expansion goal; the report does not provide a complete list of intended sites or opening dates.
Strong Pilates’ classes combine Pilates-inspired resistance work, strength exercises and cardio in 45-minute, low-impact workouts. The company uses its proprietary Rowformer and Bikeformer machines. Co-founder Michael Ramsey said the format is aimed at customers who want several training styles in one session.
A Larger UK Franchise Footprint
The target signals that Strong Pilates expects to keep adding UK locations after a year of rapid domestic growth. If achieved, 20 further openings in 2027 would expand the company’s current network beyond the 15 studios it reports operating in the country, giving the brand a wider presence in areas including London and the South East.
The plan also illustrates how boutique fitness operators are using combined workout formats to compete for customers seeking strength, cardio and Pilates-inspired training in one visit. Strong Pilates describes that mix as part of its offer; the available report does not provide independent evidence about customer demand, studio performance or the target’s likelihood of being met.
The expansion sits within a broader international growth effort. Strong Pilates says it has opened 40 studios worldwide in 2026 and operates 130 locations across 15 countries. Its plans therefore matter not only to prospective UK customers and franchisees, but also as one part of the company’s wider push into markets including Europe, the Middle East and the United States.
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From Eight UK Sites to Fifteen
Strong Pilates began in Australia and operates as a boutique fitness franchise. Its UK expansion gathered pace during 2026: the network rose from eight locations at the end of 2025 to 15 after seven openings so far this year. The report identifies Brighton, Hackney and Kingston among the recent additions, but does not list all seven new sites.
The company’s UK plans form part of a larger global pipeline. Athletech News reports that Strong Pilates has more than 330 studios operating or in development worldwide and expects to exceed 150 open locations by January 2027. It also reports more than $75 million in net revenue over the past 12 months. These are company figures reported by the publication, and the source does not provide further detail on their calculation or geographic breakdown.
Ramsey framed the UK rollout as a response to consumer interest in a combined workout format. That is the company’s explanation for its expansion strategy, rather than independent research establishing demand across the locations it is targeting.
“U.K. consumers are some of the most discerning in the world when it comes to fitness. They’re time-poor, they know what good looks like, and they want results without having to split their week across three different gyms.”
— Michael Ramsey, Strong Pilates co-founder
Most 2027 Sites Remain Unconfirmed
The 20-studio figure is a company target, not a confirmed schedule of openings. The report confirms Nine Elms for early 2027, while Maidenhead and Harpenden are planned for the coming months and four other areas are at the exploration stage. It does not say how many of the 20 targeted studios already have signed leases, franchise agreements or firm opening dates.
The source also does not explain whether the target refers only to studios newly opened during 2027 or includes locations at different stages of development. Details such as investment costs, staffing, local demand and the expected pace of openings have not been provided. The company’s revenue and global network figures are reported without supporting financial statements or a detailed breakdown.
Nine Elms Leads the 2027 Rollout
The next specified UK milestone is the planned early-2027 opening in Nine Elms. In the nearer term, Strong Pilates says additional studios are planned for Maidenhead and Harpenden. Franchisees may also pursue the locations under exploration, but the company has not confirmed whether those sites will proceed.
Further announcements would be needed to show how the 20-studio goal is being translated into leases, franchise commitments and opening dates. The company’s global target is to surpass 150 operating locations by January 2027; the available report does not clarify how many of those openings are expected to come from the UK.
Key Questions
How many UK Strong Pilates studios are planned for 2027?
The company is targeting 20 new UK studio openings in 2027. This is a target, not a confirmed list of 20 sites or opening dates.
How many Strong Pilates studios are currently open in the UK?
Strong Pilates reports 15 UK locations after opening seven studios so far in 2026, up from eight at the end of 2025.
Which 2027 UK location is confirmed?
The company has confirmed a studio in Nine Elms, London, for early 2027. West Hampstead, St Albans, White City and Richmond are areas where franchisees are exploring opportunities, not confirmed openings.
What does a Strong Pilates class involve?
The company describes its sessions as 45-minute, low-impact workouts combining Pilates-inspired resistance training, strength and cardio, using its Rowformer and Bikeformer machines.
Is Strong Pilates expanding outside the UK?
Yes. Athletech News reports that the company has 130 operating studios across 15 countries, has opened 40 locations worldwide in 2026 and has more than 330 studios operating or in development.
Source: athletechnews.com
